FASHION & DESIGN

Celebs Are Loving This Anti-Paparazzi Scarf That Makes Flash Photography Useless

Left: Socialite Paris Hilton, right: singer and songwriter Nick Jonas 28-year-old Dutch-born Saif Siddiqui, founder of All Access Brands, has created a stylish anti-paparazzi scarf that’s quickly catching on within the celebrity world. The ‘ISHU Scarf’ is a fashion accessory made from special fabric that reflects light back into the camera. As a result, photos of its wearer cannot be captured through flash photography. The accessory also protects the wearer’s privacy from video cameras. Inspiration for the scarf first came to Siddiqui back in 2009. He was taking a photo of his friends who were standing in front of a bicycle. The creator noticed that the bicycle’s reflector altered the flash from his mobile camera in a way that masked the faces of his friends inside the photo. Following six years of research into the science of light and reflection, the ‘ISHU Scarf’ has now debuted and is being endorsed by the likes of socialite Paris Hilton, musicians Joe and Nick Jonas, actress Cameron Diaz and rapper DMX. According to BuzzFeed, the scarf’s name represents privacy and silence, with ‘ISHU’ being a playful mix on the words “issue” and “shh”. Siddiqui explained, “The main intention is to make people aware of how important privacy actually is. Everyone has a ‘brand’ online, and with the ISHU scarf, people are back in control of their privacy.” Watch the promotional spot for ‘ISHU’ below.
Video via Access All Brands Video via GIPHY Actor Jeremy Piven Münich soccer player Jérôme Boateng Singer and songwriter Bluey Robinson ‘Cece’ New Girl and actress Hannah Simone [via PetaPixel and BuzzFeed, videos via various sources, images via The ISHU]
Celebs Are Loving This Anti-Paparazzi Scarf That Makes Flash Photography Useless – DesignTAXI.com.

Source: Celebs Are Loving This Anti-Paparazzi Scarf That Makes Flash Photography Useless

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